Weasel Word Wednesday #2 – engage

Busy? Occupied? Employing a consultant? Getting married soon?engaged

Well, that’s what engage(d) means to me in the real sense. The corporate-speak version has almost unlimited uses, as a verb (to ‘engage with the public’, for example) or a noun (such as ‘employee engagement’) or an adjective (‘fully engaged clients’).

It riled me up when I read a report this week called ‘The world’s most valuable brands. Who’s most engaged?’ Who is engaged with what? I just don’t understand, so it’s this week’s weasel word.

After attending a meeting this week on the topic of alignment, at the moment it’s looking like next week’s candidate, unless you have another suggestion?


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