This is a word I’ve noticed being used more and more in business. To me it sounds like the person using it is afraid of being specific.
A Wikipedia entry on business-speak says it is often used instead of “with” or “on” for example, “are we on track around that meeting tomorrow?” I think it’s also used instead of ‘about’ or ‘for’ and a variety of other more direct options.
Some other examples:
- Thanks for your drive and commitment around this initiative.
- We need to be doing more around customer retention (how about using “… to retain customers”)
As with most ‘weasel words’, I think it is also designed to over-dramatise or conceal the real meaning of what is being said. I promise to punch myself if I catch myself using it!