OK, I know… it’s Thursday. However this one is worth a short post.
My other half pointed out an article in an IT publication where a CEO speaking at a conference is reported as saying that:
CEOs then need to push technology group and business together – get out of project and build capabilities and catalyse change in relationship.
Apart from the fact that that sentence just does not make sense, and I’m hoping it’s a case of misquoting, it contains a bad case of turning a noun into a verb that just grates. Like ‘synergise” from ‘synergy’, which I’ve mentioned before.
** Disclaimer: I work for a competitor of the firm that this bloke who was quoted works for. I realise that my own company is just as good a source of corporate speak!