This morning I read a nice list of 23 words used in the technology industry that should be banned. Couldn’t agree more. Some of them have already featured on this little blog, such as ‘game changing’ and ‘synergy’. Some particularly awful ones that haven’t appeared yet include ‘monetize’, ‘form factor’, ‘prosumer’ (ugh) and ‘price point’ (isn’t that just the ‘price’ or ‘cost’?).
Instead of just complaining about words and usage that I don’t like, I must look harder for good examples of clear communication in information technology marketing. Now there’s a challenge. If you spot any, please let me know. It will surely help in the campaign for simple English explanations of technology and its benefits.