An increasing number of people starting a business these days call their new trading entity a ‘startup’ rather than a ‘small business’. To me it harks back to the bad old dotcom days of dodgy operators with vapourware (there’s another cliche from that era). Back then it mostly referred to new small businesses in the technology sector, but now it seems anyone in any industry with a new small enterprise in its early development phase is a ‘startup’. I am wondering whether they think it makes them sound cool and interesting, or more likely to attract external investment? Just pretending to be Steve Jobs back in his garage days? Or has the term ‘small business’ lost favour?
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