Weasel Word Wednesday #19 – gala

The use of this word isn’t restricted to corporate event types. Charities and not-for-profit clubs are amongst the worst offenders. It first came to my attention (or started to grate) as a member of a car club in NSW, when the club’s president decided that adding the word ‘gala’ to the front of every event made it sound more important. I was reminded of it today in an email I received about a fundraising dinner. And I can only imagine how many Australia Day ‘gala events’ are going on around the country as I type. In many cases, I think it’s used to indicate that the event is black tie or formal – why not say that?

Since the car club gala overload, I’ve heard it used often, for example:

  • gala dinner
  • gala presentation
  • arts gala
  • comedy gala
  • gala ball
  • gala party

In short, I think it’s a word that has lost its impact. Here’s a couple of suggestions:

  1. use it on its own – hold a ‘gala’ meaning festival rather than use gala as an adjective meaning ‘festive’
  2. drop it altogether and come up with a more creative name for your event.
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s