Monthly Archives: May 2011

Weasel Word Wednesday #21 – manifest

I just spotted this word used in the headline of a press release and thought it warranted a quick post. Apparently by attending a workshop, you can

learn how to manifest with ease

From my understanding, it is most commonly used as an adverb, but when it’s used as a verb, you usually manifest something – you make it clear or evident to the eye or the understanding. For example, you might manifest an emotion by doing something. According to one poster artist during the US presidential election, Obama manifested hope. You don’t just manifest.

Regardless, I have been to enough business seminars to be very suspicious of people who manifest anything. Usually it means they imagine some kind of better future and if you believe it hard enough, it magically happens. Generally they’ve read a book called The Secret that specialises in this kind of blind faith.

I’m all for optimism and having a positive attitude, but YOU are the only person who can make things happen. You can’t just manifest – you have to actually do something!

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Weasel Word Wednesday #20 – cadence

In a sales meeting a few weeks ago, I heard at least three different presenters use the word ‘cadence’, more than once. My weasel word antennae shot up. From the context, I couldn’t work out what it meant… something about doing something quickly, regularly or in a timely fashion?  Then it came up again in a company meeting yesterday, this time from HR.

A quick look in the Macquarie dictionary tells me:

cadence n. 1. rhythmic flow, as of verses; rhythm. 2. the beat of any rhythmical movement. 3. a fall in the pitch of the voice, as in speaking. 4. the general modulation of the voice. 5.  Music a sequence of notes or chords which indicate the momentary or complete end of a composition, section, phrase, etc.

From that definition, I can’t see any reason for it to be used it a business context, other than to hide the truth, confuse or attempt to impress. A perfect example of a weasel word. Here it is in context in extracts from a white paper written for sales executives:

[X]… should provide focused service delivery against KIs and have a regular communication cadence with the [salesperson]

Follow the cadence as outlined in the [X]  methodology (e.g. review meetings every 3 to 6 months), once the relationship has been established.

Next time I see the folk who used it I will ask them what it means. I’m looking forward to the answers already!