Category Archives: Bull**** bingo

Weasel Word Wednesday #23 – infographic

I would like to see an infographic charting the exponential rise of the word ‘infographic’.

Information graphics are not new, of course. And yes, they do help to communicate complex information quickly and clearly. But suddenly, every PR, advertising and design agency is touting them as the must-have element in any communication activity (and of course, their expertise in producing them).  Their clients are buying it. Every media release must be accompanied by one. Every second ‘tweet’ (it seems) is about the latest cool infographic. New blogs have sprung up dedicated to shining examples of the art of the infographic. Luckily, to keep us all amused and ‘Friday Funny’ jokes email circulars going, there are also many examples of bad infographics that communicate something other than the intended message. One of my favourites was a sign we saw in Bendigo, Victoria some years ago.

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Weasel Word Wednesday #21 – manifest

I just spotted this word used in the headline of a press release and thought it warranted a quick post. Apparently by attending a workshop, you can

learn how to manifest with ease

From my understanding, it is most commonly used as an adverb, but when it’s used as a verb, you usually manifest something – you make it clear or evident to the eye or the understanding. For example, you might manifest an emotion by doing something. According to one poster artist during the US presidential election, Obama manifested hope. You don’t just manifest.

Regardless, I have been to enough business seminars to be very suspicious of people who manifest anything. Usually it means they imagine some kind of better future and if you believe it hard enough, it magically happens. Generally they’ve read a book called The Secret that specialises in this kind of blind faith.

I’m all for optimism and having a positive attitude, but YOU are the only person who can make things happen. You can’t just manifest – you have to actually do something!